Ellie Goulding Video Analyis

The video’s illustrative foundation performance is throughout alongside amplification features to narrate the song’s meaning and purpose. The two parts show the artist, but in a different stance and look. The performer character of Goulding is shown as a ‘pure white’ figure in costume and mise en scene, it is her that we see singing in the video. On the other hand the other character of herself is seen in much more casual clothing with the male, the pair are in an outside location on their own, from their body langaue and movement we can gage that they are in a relationship, therefore the song must be based upon this. The ‘pure white’ character is seen as a mythical narrator whereas the girl in the more casual style of clothing is viewed as more down to earth and real. The way she is dressed allows the audience to find a common ground with her. The most obvious part of the amplification in this video is the visuals of stars in the sky and in her and the man’s eyes, as well as the star formations in the sky. This amplifies the lyrics ‘starry eyed’ this is done through use of post-production editing, this give the audience a true sense of the meaning of her lyrics. The use of the Mini Cooper car at the start of the video has numerous factors that impact the audience. Firstly the style of car being every day and casual shows us something about the artist herself, suggesting that she is not flashy but instead is quite basic in terms of materialism. Another stance is that it carries a very strong British tradition, this goes against many videos that use motor cars as often you would see an American muscle/sports car or a flash European convertible, and this shows us that Ellie Goulding as an artist and person is not overly interested in fitting into popular culture but instead making music that is true to what she likes and feels.