UK Tribes

Using UK Tribes, looked to find information that would help us identify our target audience a little easier with some further clarity of what they are in to and what they are like.
The site shows the tendencies and style of all different types of 'tribes' in the UK, with this information we can direct our video in a way that suits the intended audience's preference.
For example our target audience is essentially the 'indie' type but now it's apparent that this group also links to 'trendies' 'townies' 'hipsters' 'geeks' and 'young alts' this broadens our potential market.